Novello Theatre Seating Tips
The Novello Theatre dates back to 1905 where it opened as the Waldorf Theatre. Built as a twin to the Aldwych Theatre, the venue bookends the famous Aldwych on the south side. Throughout the 20th century the theatre was known as the Strand Theatre, until it was renamed in 2005 to honour musician Ivor Novello who lived in the flat above. Throughout the past decade the theatre has been home to the RSC’s London season, as well as a number of musical flops.
The theatre is built in traditional Victorian style with a classical façade. Constructed over four levels it seats over 1000 people, with the majority of seats in the comfortable stalls section. The theatre is tall and thin, with shorter rows on each level making it feel relatively high. Best seats tend to be in the well raked Stalls, which have no obstructions.
Big Budget Tip
The best seats in the Stalls are midway back, around row M. Aim to sit close to the centre for an amazing view of the stage.Best Value Tip
The slips along the Dress Circle can often be discounted, as they run alongside the balcony. Try to select those seats nearest the centre for best value for money.
Shows at the Novello Theatre
The long-running ABBA musical Mamma Mia! is a delightful story about mothers, daughters, and loves lost and found. The Mid-Stalls or front three rows of the Dress Circle are your best bets.